The Life of Edgar Allan Poe Essay -- Edgar Allan Poe Writers Authors E

The Life of Edgar Allan Poe Edgar Allan Poe is viewed as the dad of the short story by many. Through an incredible span, he composed many short stories and sonnets. His composing style is one of a kind and affected by the disasters that happened through a mind-blowing span. Actually, he is most notable for composing dreary stories and frightful, troubling sonnets. Without a doubt his composing propensities were intensely impacted by his life. His life was loaded with discouragement, apprehension, and hardship. Huge numbers of the individuals he thought about succumbed to dangerous sicknesses and ailments. To adapt to this agony, Edgar Allan Poe looked for comfort in the base of a jug. In his seasons of wretchedness he would drink intensely and get debilitated for a considerable length of time at once. In the middle of his attacks of liquor abuse and sorrow, he composed. At the point when he composed, he composed well. Edgar Allan Poe drove an actual existence brimming with catastrophe and grieved times. Despite the fact that he kept a demeanor of nobility and pride around him, he regularly felt forlorn and discouraged. This sentiment of distress enormously impacted his interesting and regularly grim composing style. Edgar Allan Poe had humble beginnings. Inside the initial three years of his life, he lost both of his folks and was isolated from his kin. Edgar Allan Poe’s guardians had a foundation that can be credited for his creative mind and love of composing sonnets and short stories. His folks, David and Elizabeth Poe, were the two entertainers and stage entertainers. Albeit poor, David and Elizabeth were notable on the stage, furthermore, played as significant characters in arranged plays including comedies and Shakespearean shows. David Poe wanted to take on minor jobs in plays, yet was acknowledged by pundits as great in any case. Elizabeth scored many lead entertainer jobs, yet the two just had enough cash to live ineffectively. They were too poor to even consider caring for their firstborn child, William Henry Poe, and needed to send him off to his grandparents who were to think about him. On January 19, 1809, Edgar Poe was conceived. Edgar’s father was experiencing intensely liquor abuse, and in the long run left Elizabeth to think about her child alone. Elizabeth, be that as it may, was giving indications of tuberculosis and was pregnant with a third youngster. She was battling to help her family by assuming different showy jobs for cash. Before long she was too feeble to even think about continueing acting. The proprietor of the venue organization she worked for put includes papers to rais.. . ...aring, the man requests to feathered creature to abandon his entryway and his life, and â€Å"Take thy mouth from out my heart.† The flying creature doesn't leave and the sonnet closes portraying how the bird’s approaching shadow pulverizes the man’s soul underneath it, catching the man always in a condition of anguish and hopelessness. So it was that Edgar Allan Poe drove an actual existence loaded up with hopelessness, wretchedness, misfortune, and tragedy. He looked for regard from his temporary dad and notoriety among his friends. But since of the attacks of liquor, he drank the entirety of his favors away, and what he was left with, deserted him. His deep rooted dream was to claim his own magazine yet his long lasting money related issues kept the fantasy in every case simply far off. He did anyway figure out how to turn into the dad of the short story, and the main complete criminologist story creator. During his time, his artistic works were neglected or criticized by his numerous adversaries. In any case, presently, right up 'til the present time, Edgar Allan Poe is an easily recognized name. His works, for example, â€Å"The Raven† are known to nearly everybody for their cadenced meter and dazzling feelings. The catastrophes in Edgar Allan Poe’s life left him lovesick and discouraged, and cons trained him to expound on stories of magnificence, love, and misfortune.

Contemporary Accounting Issue Research Business Project Environment

Question: Portray about the Contemporary Accounting Issue Research for Business Project Environment. Answer: Presentation On the off chance that the activities of a business association cause uncontrolled harm to nature, at that point it would unfavorably influence the endurance of other individuals. For instance business exercises prompting rash falling of trees or wastage of vitality or contamination would hurt the interests of society in general. Additionally business associations need to treat their representatives and clients reasonably. It is because of these reasons the theme that has been decided for look into is ecological and social detailing by organizations. All the more explicitly look into is being done to discover why numerous organizations don't create maintainability reports (Research Gate, 2016). This exploration is connected with numerous speculations and the hypothesis that stands apart most is the partner hypothesis that gives that organizations produce manageability reports since they feel or are considered responsible to the various partners. Useful inspiration The detailing by an organization of its social and ecological presentation is significant for various partners like investors, representatives, potential financial specialists and furthermore overall population. So the issue that numerous organizations don't create manageability reports gets critical and the reasons why these associations don't uncover such reports should be explored into. Numerous assets are restricted and should be utilized capably. As the business association is a piece of the framework it would likewise experience the ill effects of its rash conduct over the long haul. The administration of the business venture might likewise want to realize the natural dangers confronting the association. The financial specialists might want to know how capable the organization is with respect to maintainability issues. Every one of these substances can get such required data in the manageability report (Probonoaustralia.com.au, 2016). Hypothetical inspiration In spite of the fact that there is part of worry among individuals in regards to the ecological and social costs that society needs to pay because of activities of business associations, this has still not brought about organizations delivering manageability reports which give additionally give a sign about the reality with which these associations treat these issues and their responsibility towards condition assurance. This exploration would discover genuine reasons why organizations are not delivering such reports. A few purposes behind such conduct have been found in before looks into. These reasons would be all the more completely broke down in the ebb and flow look into venture. Besides the zones which have been insufficiently examined like what ought to be explicit divulgences in maintainability reports by organizations would be investigated in the momentum explore (Probonoaustralia.com.au, 2016). What's more manners by which the current laws and guideline of manageability deta iling by organizations can be fortified would be discovered. Writing survey As per Stubbs, Higgins and Milne, (2013) there are numerous Australian organizations which don't do maintainability announcing and there are different fundamental explanations behind this. The weights from different partners have expanded on the board of organizations throughout the years to give maintainability reports. Yet at the same time whether an organization investigates supportability of its activities is controlled by numerous inward factors like its size, authoritative culture, the industry the firm has a place with, its hierarchical structure and so on. The organizations which are generally greater in size with dynamic standpoint and workers explicitly taking care of supportability issues report more. There is greater supportability detailing in ventures like mining and vitality where individuals are increasingly worried about the effect of such firms on condition. Numerous organizations don't report since they believe it to be something respectable however not a need. So there is requirement for additional weights from various partners and all the more clear laws identifying with condition assurance and divulgences in regards to the maintainability. As indicated by Ameer and Othman, (2012) who completed an investigation, the organizations which have embraced increasingly moral practices and make strides for limiting unfavorable consequences for condition through their activities are progressively beneficial. At the end of the day being socially dependable has improved their money related execution. These outcomes show that there is have to make organizations and individuals increasingly mindful that being socially dependable is for the advantage for business associations additionally in fiscal terms. In this way business associations ought not exclusively be socially dependable, however ought to likewise report about their social execution. As indicated by Hahn and Kiihnen, (2013), there are a few factors that decide if the organizations distribute supportability reports or not. The previously mentioned people contend that manageability detailing is connected to a degree to authenticity and partner hypotheses. The organizations want to legitimize their activities influencing condition through maintainability reports. Be that as it may, government should give more consideration to make and execute laws obviously characterizing the degree of manageability divulgences to be made by organizations. There is requirement for more partner mindfulness and weights in such manner. As per Aceitimo, Ariza and Sanchez, (2012) the degree of coordinated manageability and money related detailing relies upon numerous variables like the size of an organization and level of rivalry in the business. A huge organization is progressively obvious and has increasingly political and open weights to reveal supportability reports. Also it needs enormous assets and has financial specialist weights and it needs to give a positive sign by such exposures. In the event that there is more rivalry in industry, the organizations would be hesitant to make manageability divulgences in dread of hurting their serious positions. As indicated by Rao, Tilt and Lester, (2012) the degree and nature of corporate administration in an organization is straightforwardly identified with its ecological revealing. In the event that there are bigger number of free chiefs in an organization there are more possibilities the firm would uncover sufficient data identifying with its tasks influencing the earth. In this manner the administration and other administrative specialists ought to reinforce corporate administration prerequisites. Numerous organizations with moderately lesser corporate administration systems don't do adequate ecological announcing. Theory The accessible writing which has been investigated above focuses to various reasons which have incited organizations to deliver maintainability reports throughout the years like its size and nature of industry the firm has a place with. Yet at the same time it is the weights from partners like investors and open which has brought about more divulgences by organizations. Be that as it may, the laws identifying with supportability detailing by organizations despite everything don't force numerous commitments on organizations in such manner. Left to themselves, most organizations would not create supportability reports. These are the reasons why the accompanying theory has been recommended which would be tried during the exploration procedure (Zikmund et al., 2013). The speculation that has been taken in the examination is that deficient laws and inadequate partner pressures are the essential explanations behind numerous organizations not creating manageability reports. The hypothesis that identifies with the above speculation is the partner hypothesis. This hypothesis suggests that the purpose behind organizations making revelations in regards to their manageability execution is that they are responsible to various partner for their activities. Various partners care for ecological and social issues and utilize their incredible situation to squeeze the administration of organization to make such divulgences. Research technique In this examination both essential and auxiliary information would be gathered. Surveys would be dispersed among various partners of ten organizations (Zikmund et al., 2013). These partners would comprise of investors, administrators, clients, providers and government authorities. The surveys would be sent to ten partners of each organization. The survey would comprise of close finished and open finished inquiries to discover data about how all around educated these people are about ecological and social issues, regardless of whether they know about supportability revealing by organizations and on the off chance that they are happy with the degree of data unveiled by organizations in such manner and if their business choices are affected by the degree and nature of detailing by organizations on their presentation identifying with ecological and social issues. Further there would be addresses like in the event that they have taken any measures to squeeze the organizations to create sa tisfactory supportability reports. The reactions of various partners in the example would be broke down (Zikmund et al., 2013). The information would be evaluated both quantitatively and subjectively. This would uncover the degree of mindfulness and reaction of various partners in the example with respect to maintainability announcing by organizations. Notwithstanding the essential information, optional information would be gathered as government reports, diary articles, and paper articles to get some answers concerning the present laws that are set up with respect to exposure of reports by organizations identifying with their natural and social presentation and the perspectives on individuals in regards to them (The Conversation, 2016). The investigation of information gathered from essential and auxiliary assets would assist with coming to the end result whether the previously mentioned theory is right or not. End There has been an expanding mindfulness about ecological and social issues among individuals over the most recent couple of decades. Business associations have assisted with carrying financial flourishing to individuals by making work and quality items. Be that as it may, as wages of individuals have risen, they have starting to think progressively about different issues which influence their endurance and personal satisfaction. There has been spr

Back to back to back

Back to back to back The last post I made was kind of a lot. Even beginning to write this post took way more effort than it normally would have. Anyway, I’ll continue my theme of talking about my problems in public, and I’ll walk you through my mess of overcommitment so far. February has just been a blur for me, and I feel that, until last weekend, I didn’t really have a day that was free. During January, ESP was asked to clear out the room where we stored all of our class supplies. This took us an entire day and involved putting seven shelves’ worth of class supplies in boxes and moving them to another room. Then on the first weekend of February, the weekend before the semester started, we moved all of them back and organized them this time. It was tiring, but now all of our class supplies are neatly organized and labeled and it’s actually really nice. Classes began in full swing on Monday, while I helped with recruiting teachers for Spark, which is like Splash but for middle schoolers.01 More specifically, imagine a thousand or so middle school students coming to MIT to take hour-long-ish classes taught by people in the MIT community for a weekend. My day-to-day for February was pretty full. Apart from classes, I’m a lab assistant for 6.036 Introduction to Machine Learning, and I’m going to waltz classes on Monday nights, Tech Squares on Tuesday nights, ESP worksessions on Wednesday nights, and an A1 square dancing class02 So it turns out square dancing has different emprograms/em, going from Basic 1, Basic 2, Mainstream, Plus, then A1 and A2 making up Advanced, and C1 through C4 being Challenge. No, I am emnot/em learning too much square dancing. on Thursday nights. The second weekend of February was the ESP retreat, where we drove up to New Hampshire in the freezing cold, and it was really fun. That Sunday was the first Floor Pi meeting03 The floor I live in on East Campus. in the spring, where we elected committees. I was again serving on TeaComm, which runs teatime on hall every few days, where we have tea and talk about stuff. Through the next week were preparations for HMMT February, a high school math competition run by Harvard and MIT students that I volunteer for. We stapled problem sheets together, organized team envelopes, cut labels, all that stuff. East Campus was also beginning its preparations for CPW and REX,04 Campus Preview Weekend and Residence Exploration, when dorms and student groups host lots of events. and I submitted several events that I wanted to run with Floor Pi. HMMT February happened on the third weekend. That was also a lot. I served ice cream and ran an origami event on Friday night, graded all day on Saturday, went to a wrapup meeting on Saturday evening, hanged out with friends on Floor Pi later that night, and cotaught a class with Hahn on how RSA worked. On Sunday began Spark scheduling weekend, where I helped schedule the hundreds of classes being taught for Spark. I had dinner on Sunday with some friends who came over for HMMT, and then had a meeting with the Filipino Students Association to decide what we were going to do this spring. Then we played a round of Only Connect05 A British game show. Floor Pi likes writing Only Connect-styled problems and playing them with the hall. on Floor Pi that Yannick wrote. So yeah. Three back to back to back weekends of activities. I gave two admissions tours on Monday. A friend told me later that week that someone they knew went on a tour I gave, and that person said I was a really good tour guide, which made me feel good. Spark scheduling weekend continued through Monday afternoon, where we wrapped up some loose ends, and then had dinner together. There was Fruit Bowl06 Another Floor Pi tradition, where we come together and eat fruit. on Wednesday, and my first midterm of the semester that Friday. And that weekendâ€"last weekendâ€"was the first weekend in a while that I felt like I didn’t do anything. Friday night, I went to a LARP07 A live-action roleplaying game. See the Assassins’ Guild wiki: a href=https://assassin.mit.edu/web/What_is_LARP%3FWhat is LARP?/a run through the Assassins’ Guild. My character was apparently a ghost, which I only found out two-thirds of the way into the game. No alarm woke me up on Saturday. I spent some time working on psets, but I mostly did other stuff. I sang Ang Huling El Bimbo for an International Mother Language Day event. I went to Epsilon Theta08 Not a frat, but an independent living group. Culturally similar to Floor Pi. on Saturday evening, did some puzzles, and slept over. On Sunday afternoon, I learned how to play Stone Age, another board game, and ran another round of Only Connect on Floor Pi that I cowrote with Wayne. And that brings us to this week. We had a meeting about Mystery Hunt 2021 on Monday. A game of Live-Action Mafia,09 A game that involves sneaking up on people and tapping their shoulders to make “kills”, a lot like the party game a href=https://en.wikipedia.org/wiki/Werewolf_(social_deduction_game)Werewolf/a. which is another club I’m involved with, started on Tuesday. I replied to a lot of emails this week, because Spring HSSP,10 A multi-week program of a series of classes running for six Saturdays, for students in seventh through twelfth grades. another one of ESP’s programs, is beginning this weekend. The Filipino Students Association’s general board meeting will happen on Friday night. And I’m giving a lecture on calendar math for Spring HSSP. I’m eight hundred words into this post and the only thing that’s happened is me talking about what I did this February. Note that I haven’t even given any interpretations! I haven’t even mentioned what I feel about all this, or discussed the other things going on through my mind, or mentioned a single class I’m taking. And I think this is pretty clearly a sign that I’m doing a lot. I feel that even if I did drop some commitments, I would just replace them with other things, or personal projects. I feel that at this rate, I’m just going to keep doing things until I forcibly burn myself out. But I don’t feel like I’m going to burn out. I don’t feel like I’m going to break. And I enjoy all the things that I’m doing, which is great! I find fulfillment in my classes, and my extracurriculars. I feel like I’m actually doing something, like I’m helping, and I like it because it makes me feel like I have control over things. Yet it also sucks, in a weird, perverted sense, because I don’t know which of my commitments I would drop if I needed to. But do I want to drop things in the first place? Do I really want to spend more time being alone? Maybe the reason I’m doing so much is because I’m avoiding being alone, I’m avoiding having free time with just myself, that I want almost every waking moment doing something, or hanging out with someone. Maybe I’m doing it to avoid the thoughts that I’d get when I am alone, thoughts I’d rather not entertain. That’s it I guess. Oops. I promise I’ll write something more substantial next time. More specifically, imagine a thousand or so middle school students coming to MIT to take hour-long-ish classes taught by people in the MIT community for a weekend. back to text ? So it turns out square dancing has different programs, going from Basic 1, Basic 2, Mainstream, Plus, then A1 and A2 making up Advanced, and C1 through C4 being Challenge. No, I am not learning too much square dancing. back to text ? The floor I live in on East Campus. back to text ? Campus Preview Weekend and Residence Exploration, when dorms and student groups host lots of events. back to text ? A British game show. Floor Pi likes writing Only Connect-styled problems and playing them with the hall. back to text ? Another Floor Pi tradition, where we come together and eat fruit. back to text ? A live-action roleplaying game. See the Assassins’ Guild wiki: What is LARP? back to text ? Not a frat, but an independent living group. Culturally similar to Floor Pi. back to text ? A game that involves sneaking up on people and tapping their shoulders to make “kills”, a lot like the party game Werewolf. back to text ? A multi-week program of a series of classes running for six Saturdays, for students in seventh through twelfth grades. back to text ?

Environmental Concerns Of Oil And Gas Exploration,...

2.3 Possible ways of mitigating social and environmental risks associated with oil and gas exploration, drilling and extraction Oil unearthing and its growth from corner to corner of the world has mainly been associated with environmental worries. The ecological impact in oil developing countries has been more destructive, making it more of a curse than a blessing. The task is for the concern countries to develop strategies to enhance oil and gas exploration, drilling and extraction without serious consequences to the environment (Owusu et al., (2013: p. 549). Badejo Nwilo (year missing) conducted a study titled. â€Å"Management of Oil Spill Dispersal along the Nigerian Coastal Areas† and it was recommended that the oil industry should†¦show more content†¦It also indicates the problems anticipated in the study. 3.1 Research Design This study will be a cross-sectional research design because it will focus on a cross-section of stakeholders affected by oil and gas exploration, drilling and extraction. Such stakeholders will include; local community, officials from National Environmental Management Authority (NEMA), and employees from the licensed oil companies. This study will adopt a quantitative approach which involves the generation of data in quantitative form which can be subjected to rigorous quantitative analysis in a formal and rigid fashion (Kothari, 2004:5). The study will also adopt a Qualitative approach to research which is concerned with subjective assessment of attitudes, opinions and behavior (Kothari, 2004:5). The qualitative data will be descriptive and will be generated from interviews, review of literature and observation. 3.2 Study Population The study population will constitute the different stakeholders, that is, local community, officials from National Environmental Management Authority (NEMA), and employees from the licensed oil companies. This population is directly concern and affected by oil and gas exploration, drilling and extraction. Sample Determination Table / Estimate Category of Respondents Population Sample Sampling procedures Local Community adjacent to oil producing areas 1000 217 Random NEMA 50 44 Purposive Employees of Oil Companies 200 132 Random Total

Thesis Dinh Q Le Incorporates His Past Experiences And

Thesis: Dinh Q Le incorporates his past experiences and culture into his art to convey his cultural heritage in western society. Intro. Background info on his immigration. Vietnam War. His work. For example, you might find a common subject or theme the artist addresses. What do you have to say about this artist and his/her work? Think about it. I. How do artists address current topics in their artworks? In what ways do artists today include culture in art? Vietnam War in his art. Representation of Vietnamese people. Describe how the artist uses color, images, material, composition, etc. to express themes in the art. Often an artist’s work draws on imagery from other sources or traditions. What are some of the sources for the work you are†¦show more content†¦The memories of the Vietnam War for Le is vivid, however Le recalls his memories of Vietnam more as a blur, recreated from American media rather than memories from the actual war. For that reason, he often goes back to Vietnam to determine for himself his true identity as a Vietnamese, which indicates how he is carefully trying to regain and keep in touch with his culture rather than distance himself away from it (Ardia). Most of Le’s childhood memories in Vietnam are of the Vietnam War, where his family struggled to escape and emigrate to the Uni ted States. Thus, these past memories hold great importance to Le’s identity and cultural background and to address that significance he creates pictures that address the war and his memories of Vietnam. Many of his works involve integrating familiar western images with old photos of his family and of the Vietnam War (Arcadia). It is important to see the recurring theme of his connection to Vietnamese culture as it is highly demonstrated throughout his art of his cross-cultural experience, history and struggles living in both cultures. With the Vietnam War fresh in Le’s memory, recurring themes of the war are vivid throughout his work. As Le was growing up in California at a young age, he had little exposure to his Vietnamese culture which was eventually fed to him through American popular culture rather than his own experiences. This caused him to disassociate whether

The Bells An Analysis Free Essays

Some the literary elements that Poe uses in the bells are onomatopoeia, alliteration, assonance, repetition, and rhythm. Onomatopoeia which is the formation of word by imitation of a sound made or associated with its referent, it is used in line 3 with the phrase tinkle tinkle, tinkle. Alliteration is the commencement of two or more stressed syllables of a word group either with the same consonant sound or sound group, used in verse 2 lines 10 and 12 â€Å"frantic fire† and â€Å"desperate desire. We will write a custom essay sample on The Bells: An Analysis or any similar topic only for you Order Now Assonance is a resemblance of sounds, also called vowel rhyme, used in line 1 â€Å" sledges, bells. † Repetition is the act of repeating something, used in line 3 â€Å" tinkle, tinkle, tinkle. † Rhythm is the movement or procedure with uniform or patterned recurrence of a beat or accent, the rhythm of the bells is what makes it lyrical The Bells represents life and how it happens. In the first stanza silver bells are introduced. The silver bells make a tinkle sound which is the sound of a small bell. Therefore the silver bells represent youth and excitement. In the second stanza the golden bells represent wedding bells. These bells symbolize maturity and growing up but also represent one of the happiest times of someone’s life as they are getting married which is a joyful time and at this point of the poem the bells are no longer tinkling as they now are chiming. In Stanza 3 brazen bells are played, these bells are terrifying as they shriek and go higher, and higher. The bells represent what is coming forth as they clang clash and roar. The Brazen bells are not chiming they are loud and obnoxious. Stanza 4 has iron bells playing that make people shiver with affright. The iron bells symbolize death. They are played in the silence of the night and it is silent at funerals because people are mourning and hear the moaning and groaning of the bells. This is how the 4 stanzas symbolize a person’s life. They are young and excited then as they get older and get married they are happy then loud bells tell that tragedy is near and finally death overtakes all people. How to cite The Bells: An Analysis, Papers

Sample Marketing Plan free essay sample

Founded by a skilled, degree-holding photographer, Snapped has evolved from small-scale portraits to high-quality event photography. Justin Wilkerson graduated from Savannah College of Art and Design in 2012 with a BFA in photography. He has been working with clients on a small basis and has been working to expand his company. A big challenge facing Snapped is the lack of clients, which is leading to lack of income. It puts the advancement potential in jeopardy. An evaluation of the company’s internal strengths, weaknesses, external opportunities, and threats serves as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing client relationships, and on the development of new services and potentially products. Since Snapped is a company that primarily markets a service to a consumer, it is considered a business-to-consumer marketer. The Marketing Environment 1. Competitive Forces The competition in the increasingly popular photography industry is strong on a local, regional, and national level. We will write a custom essay sample on Sample Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Due to many levels of expertise, the prices vary between companies. The competition within the photography industry is strong for event and portrait specific photographers. Economic Forces Many companies face the developing trend of amateur photography. If companies nationwide are not stylizing their service or products, then they will struggle to grow. Presenting top-notch experience and high-quality work, worth the cost, will differentiate the company. Once the company has a valued service and product, price should not be negotiated. 3. Political Forces There are no expected political forces associated with Snapped’s services and products. 4. Technological Forces Technology usage is an emerging trend that can store copious amounts of personal data about people. With this beneficial resource, a lot of promotional business could be done through social media platforms. This allows Snapped to spread the word about the company in a modern manner. 5. Sociocultural Forces People are naturally attracted to services and products that are simple, painless, and provide an emotional experience or connection for them. As Snapped differentiates itself as a company with a unique style, developing an experience for clients is necessary. Target Markets By delivering an excellent service with superb quality, Snapped presents their differentiation strategy to create a unique selling point in a widespread industry. Snapped offers service/products, prices, and promotions unlike any other company in Savannah, GA. The company’s target market, consisting of females and males of a variety of ages, will be attracted to Snapped’s trendy as well as adaptable aesthetic and style of services. Snapped’s customers will appreciate the effectiveness of their promotions, organization of the studio and professionalism of the employees. These qualities make communication between the company and client easy and productive. Once Snapped meets the needs of the client, the company is able to gain profit. In addition, the clients become loyal and the company gains reliability. Snapped utilizes company loyalty as a promotional tool, offering clients package deals, premiums, and discounts. Snapped’s success with their customer allows advancement and focus in developing marketing objectives and performance guidelines. Current Marketing Objectives and Performance Snapped’s marketing objectives depend on the sales accumulated, which helps measure performance and possible corrective action. Snapped employees should conduct social media outreach to call on potential clients. Posting flyers in public areas helps promote and market Snapped to customers of all ages. Connecting with bridal and tuxedo stores, in-store and online, will expand Snapped’s target market of engaged couples. These marketing objectives are examples of developing client relationships and engaging with Snapped’s target market on a personal level. Snapped expects significant growth from rigorous effort of marketing objectives. Snapped markets its services through other services that Savannah has to offer. The company wants to thrive off of the local community and its warm, welcoming environment. Creating services through the Savannah public builds lasting connections. Snapped will thrive on clients coming back for services for an average of about six years. Furthermore, the company should be debt free within three years. Setting these goals maintains motivation within the company. The urgency for growth is clear as well as the passion for meeting the needs and wants of the customer. Once Snapped measures performance of the company, they will be able to assess accurate changes of client outreach, finances, target market, competition, and quality of services. Snapped is able to utilize research from the photography industry, target market, and external forces to provide precise ways to perform and deliver special occasion photography. Nevertheless, the company will be able to adapt accordingly and display dependable and exceptional resilience. SWOT Analysis Strengths and Weaknesses Snapped has a number of strengths that will enable it to compete in this market. Its weaknesses are addressable and will improve over time. Strengths 1. Snapped is a low-margin company. The low service cost attracts customers and develops loyalty. 2. Spreading awareness of Snapped’s opening through business cards and word-of-mouth helps promote the business. 3. Involvement in magazine ads provides Snapped with a lead for branding the company. Branding has a long-term positive impact on businesses as it allows you to charge more for your services. 4. Proof of strong management and enthusiasm for this company will have a long-term positive impact, which also adds to its value. 5. Having brand new photography equipment allows Snapped to better meet the needs of their customers in ways that competitors may not be able to. Working in a small studio and employing minimal staff gives Snapped a greater advantage against larger photography studios. A small studio is ideal to create relationships with the customer. Weaknesses 1. $6000 is a tight budget for Snapped to get their business established, however, considering the photography equipment has already been purchased, the budget can be managed. 2. The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for Snapped as well as potential clients or partners. 3. A weak cost structure means Snapped’s costs are high in comparison to their competitors’. Cost structure will have a long-term negative impact on this studio, which subtracts from the studios value. With a weak cost structure, Snapped becomes less competitive and decreases their value in the market share community. 4. Lack of competitive advantage hurts the launch of this company, which in turn compromises the attributes that allow Snapped to outperform its competitors. Assessing and reassessing what is offered to the customers that other photographers cannot, will be vital in getting ahead in the business. Minimal initial establishment of marketing mix, product distribution, client base, and no clear image for company. Opportunities and Threats Snapped would ideally analyze the market to seek real opportunities, which exists to provide services to local wedding parties. Opportunity and threat analysis will describe the environment in which the company will compete, and the key success factors to compete as well. Opportunities 1. The city of Savannah has a high appeal for destination weddings. A wedding in Savannah is relatively less expensive in comparison to other cities in the U. S. Partnering up with wedding planners and other wedding based establishments will increase publicity for Snapped. 2. New markets allow Snapped to expand their business and diversify their portfolio of products and services. New products and services can help Snapped to expand their business and diversify their customer base. Overall, greater innovation can help Snapped to produce unique products and services that meet customer’s needs. 3. The online market offers Snapped the ability to greatly expand their business. Snapped can market to a much wider audience for relatively little expense. In further expansion to building a website, digital marketing goals can be set in place. These goals are things like number of positive reviews left about a company on sites like Google Reviews and Yelp, which mentions of a brand name on social media sites and the size of a company’s fan base on social networking websites. 4. New technology helps Snapped to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals. Technological advances make sharing events instantaneous. Consumers do not want to wait long for their images. In the past couple years, there has been a growing demand for event photographers. Threats 1. A poor economy can hurt Snapped’s business by decreasing the number of potential customers. When the economy is strong, more people are willing to spend the money for a wedding photographer. When the economy is weak, more people turn away from paying event photographers. A weak economy is a difficult qualitative factor to overcome, so the investor will have to spend a lot of time trying to overcome this issue. 2. Wedding photography popularity varies throughout the time of the year. Statistics show that there are fewer weddings in the winter months (January, February, and March). Snapped should consider expanding outside of solely wedding photography. 3. Existing photography businesses are already established and have an advantage. Getting above or leveling with other companies in this market will be highly crucial and competitive. 4. Changes in consumer tastes and purchase tendencies, economic downturns, new regulations, changes that affect access to Snapped’s business, and competitive threats, will turn customers away. 5. Difficulty convincing cost-conscious customers to spend money on a special events photographer. Matching Strengths to Opportunities/Recognizing Weaknesses and Threats 1. Having new equipment is a benefit for Snapped because some clients base the credibility of the photographer by the gear they have and how they use it. With the knowledge of how to use the existing equipment and its features, Snapped could potentially use that skill as a distinguishing factor. 2. Spreading the word about Snapped is crucial for business, whether it be through word-of-mouth, physical advertising, or social media. Networking to create partnerships will put Snapped in a powerful position. The extravagant wedding industry in Savannah calls for wedding and event photographers. Partnering and being recommended is a huge step for a new business, but yields the opportunity for success. 3. If Snapped cannot maintain its low margin plan, cost-conscious customers will be more likely to not choose Snapped over other competitors. 4. Due to the lack of initial establishment of marketing mix, product distribution, client base, and clear image of company, Snapped could suffer and potentially fail as a business if there is no immediate progression. Marketing Objectives Snapped’s purpose is to assist people in capturing memories and milestones that should last for a lifetime. Aside from creating a marketing-oriented and customer-focused mission statement, Snapped should establish an objective to achieve cumulative growth in net profit of at least 50% over the next 3 years. Snapped should develop benchmarks to measure progress, which will assist in accomplishing its marketing objectives. Regular reviews will provide feedback and corrective actions in a timely manner. The major marketing objective is to gain a better understanding of the needs and satisfactions of current clients. After a close analysis, Snapped could use the knowledge of it successes with current clients to market new clients. To further satisfy and capitalize on its success with current clients, benchmarks should be established and used to learn how Snapped can improve the service it now offers through knowledge of its clients’ needs and specific opportunities for new service offerings. These benchmarks should be determined through marketing research and Snapped’s marketing information system. Snapped should create new services or even products to utilize its current equipment, technology, and knowledge base. Marketing Strategies Target Market I: Maturing events-Birthday parties, graduation, senior pictures  · Demographics: Females, Males; Ages 16-24; High school, undergraduate, graduate students; single; choices are dependent on parents preference  · Psychographics: Value social engagements; purchases based on opinions of others; have busy academic life; priority is social life  · Behavioral: Spend a lot of time on social media platforms; prefer to have services done for them; has understanding of creativity and artistic aesthetics  · Geographic: Downtown Savannah; Tybee Island Wants/Needs: Wants accessible and creative special occasion services to capture parties and events in an inspiring and memorable way. Target Market II: Life changing events-Engagement, marriage, pregnancy  · Demographics: Females, Males; Ages 25-42; Graduate students, stay-at-home moms, professionals (doctors, lawyers, teachers, etc. †¦); disposable income can pay for creative services  · Psychographics: Family engagements are important and a priority; value friendships; has little free time; active professional and family lives  · Behavioral: Make purchases based on online reviews including social media and review websites; will purchase from and work with businesses recommended by friends, family, or coworkers; aware of trends including business, media, social media, retail, economic, and global  · Geographic: Downtown Savannah; Whitmarsh Island, Tybee Island  · Wants/Needs: Needs opinions and suggestions of business owner; open to creative, simple, and elegant set up options; gains most confidence in business when past examples are displayed Target Market III: Professional and family oriented-Birthday, holiday, business, family reunion, retirement  · Demographics: Females, Males; Ages 43-67; disposable income is extremely flexible; business owners, doctors, lawyers, marketers, teachers, real estate agents  · Psychographics: Family and business oriented; want to provide for others more than ever; has more free time to plan and take initiative on events and parties; chooses to host for others rather themselves  · Behavioral: Does not believe in extravagant services; values excellent deals, but will choose quality over price; will choose purchases based off of customer service level  · Geographic: Downtown Savannah, Whitmarsh Island, Skidaway Island  · Wants/Needs: Needs are based on the needs of their peers for birthday, holiday, or business events. Wants a flexible, accessible, and versatile photography business. Marketing Mix 1. Products Snapped markets a photography service. Products are generated after the service has been performed. Snapped’s intangible attributes are its ability to meet or exceed customer expectations consistently, its speed in responding to customers’ demands, and its anticipation of new customer needs. Intangible attributes are difficult for competitors to copy, thereby giving Snapped competitive advantage. As Snapped develops its specific style, potential clients begin to understand what differentiates them from other options. 2. Price Snapped provides a quality service and experience to suit its clients’ needs and specifications. The value of this service is reflected in its price. Snapped should be sensitive to the price elasticity of its service and overall consumer demand. What Snapped charges for its service minus the cost of utilities, production, operation, etc. will determine the margin. For maximum profitability, Snapped will need a low overhead. 3. Distribution Snapped uses direct marketing. Since its service is client-focused, personal, and selective, the connection with the clients is maintained. The updated services and potential products are easily promoted and shared. 4. Promotion A large majority of promotional expenditures would focus on physical advertising (business cards, flyers, brochures, posters, etc. ) and personal selling. There is the potential for partnerships and the business further develops. Social media marketing is a beneficial tool, which allows companies to fall in sync with the popular trend’s impact. Above the Fold will assist in the crucial development stage of all of Snapped’s marketing tools, including a well-developed social media presence. It is important to consistently update the various social media sites. However, that being said, it is also important to update many of them separately, so as to use each one’s unique strengths to your advantage. Services provided by Above the Fold would include guidance for updating to all social media sites. Our company will continue to assess operations and analyze potential operations. Snapped, like every photography company, has a style which is unique, and Above the Fold will work to share this with the world through every channel possible. By continuing to study Snapped’s work, and that of its competitors’, it will be possible to find and provide answers for how Snapped can perform at higher levels than the competition. Market Implementation A) Marketing Organization Because Snapped is small company, they should have the photographer, one sales manager, two sales associates, and a secretary. Because Snapped has several target markets and different types of customers, they can be organized into groups by interest: 1) Weddings 2) Birthdays 3) Religious Events 4) Other All of these groups should be marketed to separately. B) Activities, Responsibilities, and Timetables for Completion All implementation activities are to begin at the start of the next fiscal year on February 1st. On February 1st, create a secretary position as well as sales manager and sales associate positions. The sales manager will serve as project leader for the sales associates. By February 15th, assign the two sales associates to work on the following projects: 1) Research potential new service offerings and clients. 2) Analyze the billing cycle and billing practices. 3) Design a customer survey project. The marketing director is responsible for all of the following activities. By April 30th, the two sales associates will report their project analysis results. The full team will review all the recommendations coming from the results. By May 31st, develop a marketing information system to monitor client reorder patterns, customer recommendations, and customer satisfaction. By May 31st, implement any changes in billing practices as recommended by the business analysis team (two sales associates and sales manager). By May 31st, make initial contact with new potential clients for the current services. The sales manager is responsible. By June 30th, develop a plan for one new service offering along with an analysis of its potential customers. By June 30th, finalize a customer satisfaction survey for current clients. At this time, it would be appropriate for the company to contact the customers that have not continued using Snapped for their photographic needs. Sales manager is responsible. By November, implement the customer satisfactory survey with random sample of 20 percent of current clients to discuss their concerns. The marketing director is responsible. By November, implement a new service or product offering, advertising to current customers and to a sample of potential clients. The marketing director is responsible. By January, analyze and report the results of all customer satisfaction surveys and evaluate the new product offering. The marketing director is responsible. Reestablish the objectives of the business analysis team for the next fiscal year. The marketing director is responsible. Evaluation and Control A) Performance Standards and Financial Controls A comparison of the financial expenditures with the plan goals will be included in the project report. The following performance standards and financial controls are suggested:  ·The total budget of the billing analysis, new-product research, and the customer survey will be equal to 60 percent of the annual promotional budget for the coming year.  ·The breakdown of the budget within the project will be a 20 percent allocation to the billing cycle study, a 30 percent allocation to the customer survey and marketing information system development, and a 50 percent allocation to new-business development and new-product implementation.  ·The marketing director is responsible for adherence to the project budget and will report overages to the company president on a weekly basis. The marketing director is also responsible for redirecting budget dollars, as required for each project.  ·Any new product offering will be evaluated on a quarterly basis to determine its profitability. Service and product development expenses will be distributed over a two-year period, by calendar quarters, and will be compared with gross income generated during the same period. B) Monitoring procedures To analyze the effectiveness of Snapped’s marketing plan, it is necessary to compare its actual performance with plan objectives. To facilitate this analysis, monitoring procedures should be developed for the various activities required to being the marketing plan to realization. These procedures include, but are not limited to:  ·A project management concept will be used to evaluate the implementation of the marketing plan by establishing time requirements, human resource needs, and financial or budgetary expenditures.  ·A perpetual comparison of actual and planned activities will be conducted on a monthly basis for the first year and on a quarterly bases after the initial implementation phase. The business analysis team, including the marketing director, will report their comparison of actual and planned outcomes directly to the company president.  ·Each project team is responsible for determining what changes must be made in procedures, product focus, or operations as a result of the studies conducted in its area. Conclusion Above the Fold has analyzed external forces and competitors; Snapped is prepared to develop a profitable company. Evaluating internal and external objectives will allow for consistent knowledge of activities.